Author Topic: Types of Market Segmentatio  (Read 1605 times)

Reyed Mia (Apprentice, DIU)

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Types of Market Segmentatio
« on: April 19, 2017, 10:39:35 PM »
Types of Market Segmentatio

The most important variables in segmentation are based on demographics, geographic, psychographics & behavioural. These are explained in detail below:

1. Demographic Segmentation:
Slicing the market on criteria based on demographics like age, gender, income, family members, educational qualification, socio-economic status etc, is called demographic segmentation.

2. Geographic Segmentation:
When a population is divided on the basis on geographies i.e. country, state, city, village, region, postal code etc, it is referred to as geographic segmentation.

3. Psychographics Segmentation:
Segmentation done based on personality of people, their characteristics, their lifestyle, social status etc is called as psychographic segmentation.

4. Behavioural Segmentation:
When companies divide the market based on the customer behaviour or usage patterns, it is known as behavioral segmentation.
Reyed Mia (Apprentice, DIU)
Asst. Administrative Officer and Apprentice
Daffodil International University
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