News:

Skill.jobs Forum is an open platform (a board of discussions) where all sorts of knowledge-based news, topics, articles on Career, Job Industry, employment and Entrepreneurship skills enhancement related issues for all groups of individual/people such as learners, students, jobseekers, employers, recruiters, self-employed professionals and for business-forum/professional-associations.  It intents of empowering people with SKILLS for creating opportunities, which ultimately pursue the motto of Skill.jobs 'Be Skilled, Get Hired'

Acceptable and Appropriate topics would be posted by the Moderator of Skill.jobs Forum.

Main Menu

What is Direct Marketing- ?

Started by Reyed Mia (Apprentice, DIU), April 19, 2017, 08:54:36 PM

Previous topic - Next topic

Reyed Mia (Apprentice, DIU)

What is Direct Marketing- ?

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

For example, subscribers to teen magazines might be presented with Facebook ads for acne medication which, based on their age, they are likely to need. Or members of the United States Equestrian Federation might all receive an email promotion offering special pricing on horse gear. Current residents of Wilmington, Delaware might receive a flyer announcing the arrival of Wegmans supermarket to their area. Conversely, people in Wilmington, Ohio would not.

Forms of Direct Marketing

Common forms of direct marketing include:


  • Brochures
    Catalogs
    Fliers
    Newsletters
    Post cards
    Coupons
    Emails
    Targeted online display ads
    Phone calls
    Text messages

The Goal

While some marketing techniques aim to increase awareness or to educate markets about a company's products or services, direct marketing's sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot. But they might:

Visit a website
Call for more information
Return a postcard requesting a quote
Enter their name and email address
Make a purchase


Reasons it's Successful

Unlike mass advertising, which is presented to everyone, direct marketing is presented only to people who are suspected to have an interest or need in your company's product, based on information gathered about them.

For example, graduates of Princeton University might be sent an email announcing a new cashmere sweater now available for sale with the school's logo on it. Only students, graduates, and their parents are likely to be interested in owning such a piece of clothing, so by limiting who receives the announcement, the manufacturer saves money on distribution costs and increases the odds of reaching people who might make a purchase.

https://www.shopify.com/encyclopedia/direct-marketing
Reyed Mia (Apprentice, DIU)
Asst. Administrative Officer and Apprentice
Daffodil International University
102/1, Shukrabad, Mirpur Road, Dhanmondi, Dhaka-1207.
Cell: +8801671-041005, +8801812-176600
Email: reyed.a@daffodilvarsity.edu.bd

Monirul Islam

What is Direct Marketing?
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

For example, subscribers to teen magazines might be presented with Facebook ads for acne medication which, based on their age, they are likely to need. Or members of the United States Equestrian Federation might all receive an email promotion offering special pricing on horse gear. Current residents of Wilmington, Delaware might receive a flyer announcing the arrival of Wegmans supermarket to their area. Conversely, people in Wilmington, Ohio would not.

Forms of Direct Marketing
Common forms of direct marketing include:

Brochures
Catalogs
Fliers
Newsletters
Post cards
Coupons
Emails
Targeted online display ads
Phone calls
Text messages
The Goal
While some marketing techniques aim to increase awareness or to educate markets about a company's products or services, direct marketing's sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, some customers will not be ready to buy on-the-spot. But they might:

Visit a website
Call for more information
Return a postcard requesting a quote
Enter their name and email address
Make a purchase
Reasons it's Successful
Unlike mass advertising, which is presented to everyone, direct marketing is presented only to people who are suspected to have an interest or need in your company's product, based on information gathered about them.

For example, graduates of Princeton University might be sent an email announcing a new cashmere sweater now available for sale with the school's logo on it. Only students, graduates, and their parents are likely to be interested in owning such a piece of clothing, so by limiting who receives the announcement, the manufacturer saves money on distribution costs and increases the odds of reaching people who might make a purchase.

Other reasons direct marketing is more successful are:

You can make the message personal, making the recipient feel it is meant just for them
It is more cost-effective to market to buyers who have been identified as likely to buy
For that reason it also has a higher return on investment, since the likelihood of making a sale to a targeted customer list is higher to begin with.
It is measurable. Direct marketing uses a number of built-in ways to track the success of each campaign, allowing you to improve with each mail or email cycle.

Source: https://www.shopify.com/encyclopedia/direct-marketing