Social Media Marketing: ROI

[Reyed Mia (Apprentice, DIU)]

Social Media Marketing: ROI

I'm Luan Wise. I'm an experienced marketing practitioner, and I've been using social media platforms in a business context since 2009. In this course, I'm going to take you through social media marketing return on investment. We're going to first understand the link between business strategy and social media. We're going to take a look at the challenges of calculating ROI, before taking a look at the native analytics offered by Twitter, LinkedIn, Facebook, and Instagram, the big four. We're going to take it back to basics, overcome the fear of too much data, and focus on the measurements that matter.

We'll be looking at some calculations and realizing the financial and non-financial benefits of social media. There's a lot to cover, so let's get started.

Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.

https://www.linkedin.com/learning/social-media-marketing-roi