What Is Marketing Automation?

[Reyed Mia (Apprentice, DIU)]

What Is Marketing Automation?

If you're a marketer, you've probably heard of marketing automation. We're going to bet though, that 90 percent of you have no clue what the term means. We don't blame you — 'marketing automation' is a mouthful to say, and there probably should be a better way to describe the concept.

Definitions of Marketing Automation

Marketing automation is a tough concept to capture in just a few words. The best way to understand the concept is to survey the landscape. Here are the most descriptive and comprehensive definitions that we've found:

Market via What Is Marketing Automation?
Marketing automation is a category of software that streamlines, automates, and measures marketing tasks and workflows so that companies like yours can increase operational efficiency and grow revenue faster.

Search CRM
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Techopedia
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.

Marketing Automation Times
Marketing Automation a subset of customer relationship management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

Hub Spot
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Source: https://www.quicksprout.com/the-definitive-guide-to-marketing-automation-chapter-1/