Explore Act-On marketing automation

[Reyed Mia (Apprentice, DIU)]

Explore Act-On marketing automation

Technology for modern marketing
In the last decade, the world of marketing has changed drastically. Increased access to information empowers buyers to proactively uncover content and products, search online, seek social referrals, read reviews, and dig into expert reports before ever talking to you.

The solution: You need to equip your team with the right technologies to get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out. Enter marketing automation.

Track, understand, and respond to digital body language
A marketing automation platform lets you track how a potential buyer interacts with your brand (e.g., email clicks, website visits, content downloads, and more). These digital clues give you unparalleled insight into your prospect's readiness to buy, and allow you to deliver personalized and timely marketing messages that nurture your prospects and accelerate a buyer's decision-making process.

Build stronger relationships with your audience
Successful marketing makes every prospect, lead, and customer feel understood. Marketing automation gives you data to make each communication personal and deployment tools to reach prospects in every major channel at every stage of the customer journey. Interact with potential buyers and current customers in meaningful ways, respond to them personally, and deliver the value they want – when they want it.

Accelerate your sales funnel
When you can track engagement and behavior through the pre- and post-buying process, you're empowered to deploy highly relevant campaigns that will build trust and reduce sales resistance. Marketing automation's comprehensive capabilities allow marketing and sales teams to convert leads faster and at higher rates. In fact, according to Forrester Research, Marketers who implement marketing automation see a 10% increase in their contribution to the sales pipeline over marketers who don't use automation.
What is marketing automation?
Marketing automation refers to a software platform that automates manual tasks and multi-step processes such as email and social media campaigns, allowing marketing departments to get more done with less effort. Marketing automation also:

Integrates common marketing tasks and multiple tools into a single dashboard, making management easier.
Gathers and consolidates data on campaign performance, website visitor behaviors, and other key metrics.
Supports cross-channel marketing communications, enabling consistent messaging across websites, email campaigns, social media, and other channels.

Marketing automation has traditionally been used for demand generation and lead management, supporting programs such as lead nurturing. Increasingly, marketing automation platforms are being extended to facilitate account-based marketing, customer marketing, and support activities.

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Tackle every marketing channel with ease
Today's markets are fluid and fragmented, and you need flexible and simple tools to create efficient marketing programs. From search and social marketing to email marketing to lead nurturing and qualification, you can do more – without increasing resources – with the power of automation to scale your efforts.

Source: https://www.act-on.com/marketing-automation/