How to research keywords

[Reyed Mia (Apprentice, DIU)]

How to research keywords

- Everyone will eventually develop their own approach and process to doing keyword research, and you'll ultimately need to find something that works for you. But the most important part of keyword research is to forget about you and your business and put yourself in the shoes of your potential customers. The process typically begins with brainstorming and answering some key questions. This stage is important from an organizational perspective because it will force you to look at different areas of your business. Start with answering, what services do you offer? Be as comprehensive as possible and list out as many keywords and phrases as you can.

But make sure that you do it from a customer's perspective. As people who work in our business as every single day, we might have a very different way of explaining our products and services. Take for example, a discount travel website.

Source: https://www.linkedin.com/learning/seo-foundations/how-to-research-keywords