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Developing Good Customer Relationships

Started by bbasujon, April 18, 2017, 12:44:54 AM

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bbasujon

April 18, 2017, 12:44:54 AM
Developing Good Customer Relationships



Why Good Relationships Matter

John Kay, a professor at London Business School, noted the importance of strong relationships in his 1993 book, "Foundations of Corporate Success." He suggested that companies can build competitive advantage by developing good customer relationships.

These good customer relationships generate income, but they also provide invaluable information about your customers' needs. If your organization can respond to these needs, it can become even stronger in the future....

Source: https://www.mindtools.com/pages/article/good-customer-relationships.htm
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