Everything You Should Know About Being a Marketing Major

[Reyed Mia (Apprentice, DIU)]

Everything You Should Know About Being a Marketing Major

About This Major
Marketing is the process that begins with creating a product or service and ends with putting it into consumers' hands. In studying this process, a marketing major learns how to identify market segments, estimate demand and set prices. This field includes market research, advertising, public relations and sales. Students who earn associate, bachelor's, master's and doctorate degrees in marketing can pursue a variety of careers.


Sample of Major Courses You Can Expect to Take
Associate Degree Courses

Principles of Marketing
Salesmanship
International Marketing
Introduction to Retail
Bachelor's Degree Courses

Introduction to Marketing
Consumer Behavior
Sales Management
Retail Management
Public Relations
Marketing Research
Advertising
E-Marketing
Business-to-Business Marketing
Quantitative Methods
Master's Degree Courses

Marketing Analysis and Management
Product Innovation and Planning
Consumer Behavior
Marketing Research
Global Marketing
Internet Marketing
Advanced Quantitative Analysis
Doctoral Degree Courses

Multinational Marketing
Transportation and Distribution Theory
Conceptual Foundations of Product Planning
Empirical Models in Marketing
Marketing Research
Buyer Behavior
Career Options With Your Degree
Associate Degree: Sales Representative, Junior Account Manager, Advertising Sales Representative, Retail Salesperson
Bachelor's Degree: Advertising Sales Representative, Media Buyer, Market Research Analyst, Marketing Coordinator, Marketing Manager, Public Relations Specialist, Account Manager, Brand Manager, Sales Representative, Survey Researcher, Development Officer, Insurance Agent
Master's Degree (including an MBA with a concentration in marketing): Brand Manager, Advertising Account Executive, Chief Marketing Officer, Marketing Manager, Sales Manager, Public Relations Manager
Doctoral Degree: Professor, Researcher
Typical Work Settings
Many people who graduate with degrees in marketing work in the marketing, advertising and publicity and sales departments of companies, professional associations and religious and non-profit organizations.


They develop strategies to sell products and services to consumers. This includes estimating demand, identifying market segments and developing advertising, publicity and sales strategies. A large number work for marketing, advertising or public relations firms that provide these services to other companies and organizations.

How High School Students Can Prepare for This Major
High school students who are thinking about studying marketing should take classes in business, statistics, writing, public speaking and math. These courses will provide basic knowledge that will help prepare students for their college coursework.

What Else You Need to Know
This major may also be called marketing management.
Related majors include advertising, marketing research, public relations and sales management.
Studying marketing at a four-year college or university will lead to a Bachelor's of Science (BS), Bachelor of Science in Business Administration or Bachelor of Business Administration (BBA) Degree.
There are two different types of associate degree programs in marketing. Students can earn an AAS (Associate in Applied Science) or an AS (Associate in Science). These degrees prepare graduates for marketing trainee jobs and for transfer into a bachelor-level program in marketing.

Master's degree programs, which take about two years to complete, are available for students who have an undergraduate degree in marketing or another business subject and for those who have no prior background in this area.
Individuals who want to earn a master's degree can opt for a Master's in Business Administration (MBA) with a concentration in marketing or a Master's of Science Degree (MS) in Marketing.
Internships make graduates more desirable job candidates.
Professional Organizations and Other Resources
American Marketing Association
American Advertising Federation
Association to Advance Collegiate Schools of Business
Marketing Research Association
National Retail Federation

Source: https://www.thebalance.com/marketing-major-525373