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Career Counseling, Self Development, Skill Enhancer => Marketing/ Sales Track => Integrated Marketing Communication (IMC) => Topic started by: Monirul Islam on July 08, 2018, 02:34:22 PM

Title: Integrated Marketing
Post by: Monirul Islam on July 08, 2018, 02:34:22 PM
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

Source: Data & Marketing & You website