Introduction to Twitter Ads :
Twitter has its share of critics. Some complain that they don't understand the social media, and some just don't understand how they make money. Despite this, businesses have found ways to use Twitter as a marketing channel to help them grow their businesses.
For starters, Twitter is a powerful tool for engaging your audience, but in this article, I will assume that you are already using all the best practices to manage your Twitter presence.
You follow relevant people in your industry
You participate in conversations, instead of just blasting out tweets
You answer people's questions and are helpful
You use the search feature to find the best people to connect with
If you're already doing all of that, then the next step is to...
Kick it up a notch: Twitter Ads
Twitter launched its first ad platform in 2010. Since then, the service has changed and evolved, and now there are a number of things you can do with twitter ads:
You can pay to promote a specific tweet
You can pay to promote your entire account
You can pay to promote a trend
In addition to the types of promotions, there are different types of ad cards, which allow you to drive traffic to: