1. Set up your Twitter ads account
If you've never used Twitter ads before, you'll need to set up an account. Just log into your Twitter account, then head to ads.Twitter.com. Enter your country and time zone, then click Let's go.
That's it! You now have a Twitter Ads account. Let's move on to creating your first ad campaign.
2. Choose your objectTweetcolor]
* Awareness: You want the maximum number of people to see your Promoted tweet. You're billed per 1,000 impressions.
* Tweet engagements: You want to maximize engagement with your Promoted tweets. You're billed per engagement for all engagement types—retweets, replies, and so on—but only on the initial engagement with each user.
*Followers: You want to build your Twitter audience. You're billed for each new follower, but not for other engagements, like retweets and likes.
* Website clicks or conversions: You want people to go to your website and take action. You're billed per click.
* App installs: You want people to install your app. You're billed for each app install.
* App re-engagements: You want people who already have your app to open and use it. You're billed for each app click.
* Promoted video views: You want people to watch your videos or GIFs. You're billed for each video view.
* In-stream video views (pre-roll): You want to run a short video ad at the start of videos from Twitter's premium content partners. You're billed for each video view.
A choice of Twitter campaign objectives is the first thing you'll see when you open Twitter Ads Manager.
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Source: https://blog.hootsuite.com/twitter-ads/