Some of the major modules in digital marketing
1.content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable , relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.
2.Search engine optimization
SEO is a three letter acronym short for search engine optimization .SEO about trying to rank higher in search engine. To rank higher you make changes to your website that make it easier for search engines to understand your content.Through SEO getting backlinks is also easy i.e getting links from other websites.
3.Search engine marketing
SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) primarily through paid advertising.
4.Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.Although the terms e- marketing and digital marketing are still dominant in academia social media marketing is becoming more popular for both practitioners and researchers.
5.Social media advertising
Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites.Social media advertising combines current targeting options(like geo-targeting, behavioral targeting , social psychographic targeting etc) to make detailed target group identification possible.
6.Email marketing
It usually involves using email to send advertisements request bisiness or solicit sales or donations and is meant to build loyalty trust or brand awareness.Marketing emails can be sent to a purchased lead list or a current customer database.
7.Marketing automation
Many marketing departments have to automate repetitive tasks such as email social media and ogher website actions.The technology of marketing automation makes these tasks easier.
8.Analytics
Web analytics measure things a webmaster or technical SEO specialist cares about like page load speed, page views per visit and time on site.Digital marketing analytics on the other hand measure business metrics like traffic , leads and sales and which online events influence whether leads become customers.
8.Integrated digital marketing
Integrated digital marketing is as it sounds the integration of multiple matketing strategies to form a cohesive online approach for your business.Here 's what it typically entails : web development and design.SEO and SEM content marketing.