Twitter launched its first ad platform in 2010. Since then, the service has changed and evolved, and now there are a number of things you can do with Twitter ads:
* You can pay to promote a specific tweet
* You can pay to promote your entire account
* You can pay to promote a trend
In addition to the types of promotions, there are different types of ad cards, which allow you to drive traffic to:
* A website
* Drive app downloads
* Generate leads directly off a Twitter form