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Why Do You Need Google Analytics?

Started by H. M. Nasim, November 04, 2018, 02:20:36 PM

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H. M. Nasim

Google Analytics is a completely free web analytics tool provided by Google that helps you measure your website traffic and gather vital information about your website visitors. This tool can give you the answers to all of the aforementioned questions and, thus, enable you to see how your website is actually performing.

When you know what works and what doesn't work, you will know exactly what steps you need to take in order to optimize your website and every piece of content you provide on it with the goal of engaging your visitors and providing them with the information they need.

Google Analytics is offered in two additional versions: the subscription-based Google Analytics 360, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps
Since Google Analytics gives you a clear picture of what changes you need to implement to improve your site and maximize your conversions, it goes without saying that your next step towards your site's improvement should definitely be using this tool.

It is completely free of charge and, given the information, it can provide you with, you can be sure that it will help you make your every online marketing campaign result in actual benefits that will lead to the improvement of your bottom line.

When you access Google Analytics as a complete beginner, everything may seem overwhelming at first, but this guide will walk you through it and, by the end of it, you will certainly get the hang of how to use this extremely useful tool to maximize your site's performance.