Author Topic: How to Create a Goal in Google Analytics  (Read 705 times)

H. M. Nasim

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How to Create a Goal in Google Analytics
« on: November 04, 2018, 02:17:28 PM »
Goals in Google Analytics allow you to measure how often users complete specific actions, like form submissions, product purchases, ebook downloads, and more.

When a website visitor performs the specific action that you’ve defined as a goal, Google Analytics records that as a conversion.

You can create four different goal types in Google Analytics:
  • Destination: You can choose this goal type if you want to treat a pageview or screen view as a conversion.
  • Duration: You can measure user engagement by treating time spent on a page as a conversion.
  • Pages/Screens per session: This is another way to measure user engagement. You can measure the number of page views per session as a conversion.
  • Event: You can treat user interaction like button click, video play, ebook download as a conversion.