News:

Skill.jobs Forum is an open platform (a board of discussions) where all sorts of knowledge-based news, topics, articles on Career, Job Industry, employment and Entrepreneurship skills enhancement related issues for all groups of individual/people such as learners, students, jobseekers, employers, recruiters, self-employed professionals and for business-forum/professional-associations.  It intents of empowering people with SKILLS for creating opportunities, which ultimately pursue the motto of Skill.jobs 'Be Skilled, Get Hired'

Acceptable and Appropriate topics would be posted by the Moderator of Skill.jobs Forum.

Main Menu

What is Lead Nurturing?

Started by Shaha Noor, September 05, 2018, 11:06:17 AM

Previous topic - Next topic

Shaha Noor

What is Lead Nurturing?


Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

On average, 50% of the leads in any system are not yet ready to buy (Marketo).
Almost 80% of new leads never become sales (MarketingSherpa).
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).
Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group).

Effectively developing leads in today's buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan.


Source: Marketo
Sr. Executive
Skill Jobs