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Targeting Facebook Users with Facebook Ads

Started by sultana15-1090, September 27, 2018, 12:30:49 AM

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sultana15-1090

Targeting Facebook Users with Facebook Ads

Search engines succeed by identifying a good match between a user's query and a relevant ad, which attracts a click. Social network advertising is different. Facebook knows much more about their users than any search engine. As a result, you to target Facebook users with great precision.


Social networks like Facebook collect a wealth of detailed information about their users: the very purpose of a social network profile is to serve as a repository of users' personal information. While users may use this information to connect with friends, advertisers can use this information to understand and target their audience. When users log in to their Facebook account, the networks' advertising engines have access to all of their profile data for the purposes of ad targeting.


In this series, we explain the ways in which you can use Facebook Ads targeting options to succeed with Facebook Advertising. You'll also learn about Clickable Facebook Advertising Suite. In particular, Clickable makes Facebook Advertising simpler than ever by allowing you to define your target audiences and reuse them across campaigns and ads.



Source: http://www.clickable.com/wp-content/uploads/2014/10/clickable1.png
Sultana Mahi