Author Topic: native advertising vs sponsored content  (Read 1336 times)


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native advertising vs sponsored content
« on: September 26, 2018, 04:09:15 PM »
native advertising vs sponsored content:

Native advertising:Native advertising is a big umbrella that covers many different types of ads. These include:
     #In-feed ads, which often appear on social media platforms or publishing websites.
     #Recommendation widgets, which often include the language “You might also like… “ and are run by third-party providers
        such as Taboola or Outbrain.
     #Paid search ads, which are the first search results that appear when you use a platform such as Google or Bing.
     #Promoted listings, which appear on shopping websites such as eBay or Amazon mixed in with the other search results for the
        item you want.
For example, if you go to the Google search page, at the bottom you will see several ads in a box labeled “articles for you.” A news website such as CNN may offer links that appear to be news articles but actually are native ads.
Sponsored Content:When you’re launching a native advertising campaign, it’s helpful to understand its evolution through history — mainly because many of the earliest native advertising methods are still in use today. This is because it’s effective! Some examples:
       #Print advertising “masquerading” as editorial content began appearing in publications in the early 1900s.
       #Product placement appears in movies and TV shows.
       #Companies often sponsor radio broadcasts and events.
       #Infomercials do more than sell products — they also provide entertainment.