Growing Importance of Web Design in a Digital Marketing Plan

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Gone are the days when having a website and stuffing it with articles loaded with keywords did the job for you. We cannot understate the importance of web design in a digital marketing plan.

Today, it is the web design that matters the most and is perhaps one of the most important components of a digital marketing plan. Bill Gates, endorsing the importance of digital marketing and web design, once said:

"If your business is not on the internet, then your business will soon be out of business."

The importance of web design in a digital marketing plan
The website of a business is the most common and often the first point/platform of contact that potential clients have access to. It represents your organization and its reputation in the market. This is why it's so important to include web design in a digital marketing plan.

Since it helps make the oh-so-important first impression on your clients, your website is not something that should be taken for granted. It promises that you put your best foot forward. Also it defines what the company is about through easy-to-use website design.

While website design is a noteworthy and basic segment of your marketing endeavors, numerous organizations overlook it and forget how essential it is. This is one of the important reasons why businesses fail. This shows the importance of web design in your digital marketing plan.

Key Elements that Determine an Efficient Web Design
With so much thought given to all aspects of your advanced digital marketing agenda. A strong, top notch website design fills in as the core of your promotional efforts. It has the ability to help accomplish your strategic goals. This is another reason to show the importance of web design in a digital marketing plan.

Take a look at the different marketing elements that a good, well-composed website design can help with:

Incredible User Experience
If your site utilizes showy video clips and high-definition pictures that slow down the website, users will lose track (and interest!) and leave. Additionally, if guests can't locate what they're searching for instantly, you need to improve the navigation.

Making an easy user interface is critical to let surfers have a great experience and draw in the traffic. It inspires them to keep returning to the page.

Infallible Branding
First impressions do count – focus on how your website stacks up. The look and feel of your site ought to be in consistency with all other advertising materials. These include: whitepapers, item sheets, and so on.

A couple of things to consider include:

Logo
Hues
Textual style
Picture variety and quality
Overall impression
Better SEO
A standout among the most widely recognized reasons organizations redesign their site is to bring it to the top SERP (search engine result pages).

Uploading fresh and new content about the company is another approach to direct traffic to the website.

Catchy Advertisements
On the off chance that you have run any pay-per-click marketing campaigns that lead guests to visit your site, you know the significant pages the audiences land on. The advertisement should look and feel similar to the theme of the website so that it doesn't disconnect users.

Your website design outline should consider the whole user experience through and through. We can't express enough the importance of web design in a digital marketing plan.

A successful website design interlinks different parts of your digital marketing plan and enhances the user experience to keep them returning to the website.

Source: Google