The Most Successful Entrepreneurs Possess This One Crucial Skill

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Earn Trust

When customers feel heard, they are more likely to feel valued and trust that a company has their best interest at heart. Companies that take the time to understand the needs and desires of their target markets – and then act on those insights – don't just create good will, they create customers for life.

Reduce Mistakes

Good listening skills not only reduce costly mistakes, it can prevent potentially dangerous ones. When an employer or employee not only hears what's being said but it well, they are less likely to make mistakes that can cost a company time and money.

Reduce Conflict, Fosters Teamwork

As companies become more globalized and teams become more diverse, differences inevitably arise. Some cultures are accustomed to having people talk at the same time, while others barely speak up. These cultural patterns impact listening behavior.

As a result, finely-tuned listening skills are not only important, they're vital to the health and success of an organization. Teams are able to operate better, more efficiently. And there's less chance of tension and conflict when employees have the chance to speak – and listen – to each other.

Competitive Advantage in Business

Early on in his career, Branson founded Student magazine which required him to hone his communication skills, especially the ability to listen intently to what others have to say.

"I sometimes come across people in business, especially if they have been fortunate enough to have some success, that are very fond of their own voices," he writes. "After saying their piece, they visibly switch off from what others are saying...rather than making eye contact and really engaging. Conversely, the most successful entrepreneurs I know all have excellent listening skills in common."

If you are not listening to your customers, don't be surprised when they stop listening to you.

https://www.forbes.com/sites/ianaltman/2017/04/18/the-most-successful-entrepreneurs-possess-this-one-crucial-skill/#9ddc68c5d670